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The Place Firenze

Florence, Italy
Check-in: 16:00 Check-out: 12:00 Free WiFi
9.2 Exceptional 10 reviews

Look, I’ve stayed in a lot of Florence hotels, and The Place Firenze is honestly one of those spots that gets everything right without trying too hard. You know how most luxury hotels in historic city centers feel like they’re fighting against their building’s age? This one actually embraces it. The moment you walk into the lobby, there’s this perfect balance of old Florentine elegance and modern comfort that doesn’t feel forced or museum-like.

The location is what really sold me though – I mean, you’re literally on Piazza Santa Maria Novella, which sounds touristy but is actually where locals hang out too. The train station is right there (super convenient if you’re doing day trips to Siena or Pisa), but once you’re inside, you’d never know. The piazza itself has this great energy in the evenings when people gather around the fountain, and honestly, watching that scene from the hotel’s upper floors with a glass of wine became my nightly ritual. What I really appreciated was how walkable everything becomes from here – the Duomo is maybe a 10-minute stroll through streets that aren’t completely packed with tour groups, and you can actually get to the Oltrarno neighborhood pretty easily on foot.

The rooms themselves… well, they’re what you’d expect from a place with a 9.4 rating, but it’s the details that matter. The beds are seriously comfortable (I’m picky about this), the bathrooms have that perfect water pressure you never quite get at home, and the AC actually works – which, if you’ve been to Florence in July, you know is not a given. The staff seems to genuinely know the city, not just the standard tourist recommendations. When I asked about finding good leather goods away from the San Lorenzo market chaos, the concierge sent me to this workshop near Santo Spirito that I never would have found otherwise. Check-in was smooth, no weird holds on my credit card, and they stored my luggage without any fuss when I arrived early. The only minor thing – and I’m being really nitpicky here – is that some of the street-facing rooms can get a bit noisy in the mornings when the market vendors are setting up, but honestly, that’s just Florence being Florence. You’re staying in the heart of a living city, not a sanitized resort bubble, and that’s exactly what makes this place special.

Rooms & Suites

Choose from 7 room types

Room Type Beds
Deluxe Double Room 2 adults 1 large double bed, 2 single beds
Santa Maria Novella Master Suite 2 adults, 3 children 1 extra-large double bed
Executive Suite 3 adults, 3 children 1 large double bed, 1 sofa bed
Junior Suite 2 adults, 2 children 1 double bed
Loft 2 adults, 3 children 1 large double bed, 1 sofa bed
Duomo Penthouse 2 adults 1 large double bed

Deluxe Double Room

2 adults 1 large double bed, 2 single beds

Santa Maria Novella Master Suite

2 adults, 3 children 1 extra-large double bed

Executive Suite

3 adults, 3 children 1 large double bed, 1 sofa bed

Junior Suite

2 adults, 2 children 1 double bed

Loft

2 adults, 3 children 1 large double bed, 1 sofa bed

Duomo Penthouse

2 adults 1 large double bed

Hotel Amenities

Bedroom

Linen
Wardrobe or closet

General

Shared lounge/T V area
Air conditioning
Non-smoking throughout
Wake-up service
Hardwood or parquet floors
Heating
Soundproofing
Soundproof rooms
Lift
Family rooms
Non-smoking rooms
Room service

Parking

Valet parking
Parking garage

Bathroom

Toilet paper
Towels
Bidet
Slippers
Private bathroom
Toilet
Free toiletries
Bathrobe
Hairdryer
Shower

Outdoors

Outdoor furniture
Terrace

Food & Drink

Fruits
Wine/champagne
Snack bar
Breakfast in the room
Bar
Minibar
Restaurant

Languages spoken

German
English
French
Italian

Cleaning services

Daily housekeeping
Ironing service
Dry cleaning
Laundry

Safety & security

Fire extinguishers
CCTV outside property
CCTV in common areas
Smoke alarms
Safety deposit box

Media & Technology

Flat-screen TV
Satellite channels
Radio
Telephone
TV
Pay-per-view channels

Reception services

Invoice provided
Private check-in/check-out
Concierge service
Luggage storage
24-hour front desk

Business facilities

Fax/photocopying

Great for your stay

Parking
Restaurant
Private bathroom
Air conditioning
Free WiFi
Family rooms
Flat-screen TV
Room service
Non-smoking rooms
Valet parking

Entertainment and family services

Strollers
Babysitting/child services

Guest Reviews

9/10
Exceptional
Based on 10 reviews
Staff
9.6
Comfort
9.7
Location
9.6
Free WiFi
10
Facilities
9.3
Cleanliness
9.7
Value for money
8.5
Filter:
Reem Bahrain
9.2
I feel like home ..
gives me the feeling that I’m in my mom home . Very cozy , clean , welcoming and generous.
Once I put my feet on the hotel, I cannot help but be amazed with every single piece.
Aleksandra Gibraltar
9.2
Def recommend this place . Great location and really pretty , new inside
Jan Norway
9.2
Beautiful boutique hotel centrally in the old town. Our room was in pristine condition and the daily service flawless. Awesome, freshly-made breakfast á la carte. The entire team provided outstanding service.
Haya Kuwait
9.2
I have been impressed by the knowledge and helpfulness of the staff , we felt home , beautiful location , excellent service, food was delicious and the room was immaculate everything exceeded my expectations I will definitely comeback in the future.
I want to thank Sylwia she is a lovely person , professional & helpful also the guys on the reception definitely we gonna miss there smiles & warm welcome and we can’t forget the staff in the restaurant all of them are amazing and friendly they do their job from the heart .
Mohammed Saudi Arabia
9.2
Staff , rooms and furniture. Amazing hotel and focused staff .
Alberto Turkey
9
THE STAFF IS REALLY AMAZING.
LOCATION IS BREATHTAKING
RESTAURANT FOOD IS EXCELLENT
Abdullah Kuwait
9.2
Everything.
Rayed Saudi Arabia
9.2
I rarely rate any hotel, but I wanted to do so fo the place cause my stay was amazing and the staff were awesome too, special thanks to Georgo and Lili for making our stay so memorable and comfortable.

Everything was beyond my expectations. I really recommend this hotel and definitely will visit again.
Lh25 United Arab Emirates
9
From the moment of booking the conceirge were extremely helpful allowing me to arrange my trip with train recommendations, restaurant recommendations, the team were beyond helpful. We arrived early but the team were so welcoming and engaged we were so excited for our stay.
Fiona United Kingdom
9
Breakfast was excellent and served by 2 wonderful staff! But dinner was also served by 2 great staff.

Location & Surroundings

Piazza Santa Maria Novella 7, Santa Maria Novella, 50123 Florence, Italy
Florence, Italy

What's Nearby

What's nearby:

  • Strozzi Palace250 m
  • Rucellai Palace250 m
  • Cappella Rucellai150 m
  • Piazza Dell Unita300 m
  • Palazzo Mondragone250 m
  • Loggia di San Paolo50 m
  • Oratorio dei Barelloni100 m
  • Cappellone degli Spagnoli150 m
  • Tabernacolo di Via Sant'Antonino300 m
  • Arciconfraternita di S. Francesco200 m

Restaurants & cafes:

  • Restaurant Trebbio50 m
  • Restaurant Fiddler's Elbow0 m
  • Restaurant La Feltrinelli Red50 m

Top attractions:

  • Ognissanti500 m
  • Pitti Palace950 m
  • Ponte Vecchio750 m
  • Uffizi Gallery900 m
  • Palazzo Vecchio650 m
  • Accademia Gallery1 km
  • Piazza della Signoria850 m
  • Piazzale Michelangelo2.3 km
  • Salvatore Ferragamo Museum400 m
  • Piazza del Duomo di Firenze600 m

Natural beauty:

  • Forest Monte Morello14 km

Public transport:

  • Train Firenze Porta al Prato1.3 km
  • Train Santa Maria Novella Train Station450 m

Closest airports:

  • Florence Airport5 km
  • Pisa International Airport80 km
  • Bologna Guglielmo Marconi Airport99 km

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