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Floren Hotel

Florence, Italy
Check-in: 15:00 Check-out: 06:30 Free WiFi
8.9 Excellent 10 reviews

You know what? I wasn’t expecting much when I first walked up to the Floren Hotel on Via Panzani – honestly, the street’s pretty busy and you’ve got tourist crowds heading to Santa Maria Novella station just a few blocks away. But stepping inside completely changed my perspective. There’s this immediate sense of calm that hits you, like they’ve somehow managed to create this elegant bubble right in the heart of Florence’s chaos.

The thing about staying here is the location actually works in your favor once you figure it out. Yeah, you’re going to hear some street noise (it’s Florence, not the countryside), but you’re literally a three-minute walk from the Duomo and maybe five from the train station. I mean, I could grab my morning cappuccino at that little bar on the corner – the one locals actually use, not the tourist trap next to it – and be at the Uffizi before the crowds really hit. The staff seemed to get this too; they’d casually mention which museums opened early or suggest taking the back streets to avoid the afternoon tour groups around Santa Maria Novella basilica.

What really sold me on this place was the attention to details that actually matter when you’re traveling. The rooms have proper blackout curtains (trust me, you’ll appreciate this when the sun comes streaming through those tall Italian windows at 6 AM), and the air conditioning works well enough for those sticky August nights. The breakfast setup was solid – not some massive buffet situation, but quality stuff with decent coffee and fresh pastries. I noticed they source from local suppliers too, which you can taste in the ingredients. The whole vibe feels more like a sophisticated boutique spot than your typical five-star hotel machine. Sure, it’s not perfect – the elevator’s a bit small and sometimes the wifi gets spotty in the evenings when everyone’s uploading their photos – but honestly, these are minor things when you’re dealing with a historic building in this part of the city. The 8.9 rating makes sense to me; it’s the kind of place where the experience feels genuine rather than manufactured, and in a city where tourism can feel overwhelming, that’s worth a lot.

Rooms & Suites

Choose from 7 room types

Room Type Beds Price
Deluxe Double or Twin Room Max persons: 2 1 large double bed, 2 single beds From $335 /night
Deluxe Double or Twin Room with Balcony Max persons: 2 1 large double bed, 2 single beds From $365 /night
Junior Suite Max persons: 2 1 large double bed, 1 sofa bed From $464 /night
Suite Max persons: 2 1 large double bed, 1 sofa bed From $612 /night
Deluxe Suite with Spa Bath Max persons: 2 1 large double bed, 1 sofa bed From $760 /night
Smart Single Room Max persons: 1 1 large double bed From $236 /night

Deluxe Double or Twin Room

Max persons: 2 1 large double bed, 2 single beds
From $335 /night

Deluxe Double or Twin Room with Balcony

Max persons: 2 1 large double bed, 2 single beds
From $365 /night

Junior Suite

Max persons: 2 1 large double bed, 1 sofa bed
From $464 /night

Suite

Max persons: 2 1 large double bed, 1 sofa bed
From $612 /night

Deluxe Suite with Spa Bath

Max persons: 2 1 large double bed, 1 sofa bed
From $760 /night

Smart Single Room

Max persons: 1 1 large double bed
From $236 /night

Hotel Amenities

Bedroom

Wardrobe or closet

Kitchen

Electric kettle

Bathroom

Toilet paper
Towels
Bidet
Bath or shower
Slippers
Private bathroom
Toilet
Free toiletries
Bathrobe
Hairdryer
Shower

Activities

Cooking class Additional charge
Happy hour Additional charge

Food & Drink

Coffee house on site
Wine/champagne Additional charge
Kid meals Additional charge
Special diet menus (on request)
Breakfast in the room
Bar
Minibar
Restaurant
Tea/Coffee maker

Accessibility

Emergency cord in bathroom
Toilet with grab rails
Wheelchair accessible

Room Amenities

Socket near the bed

Languages spoken

English
Spanish
French

Cleaning services

Daily housekeeping
Laundry Additional charge

Safety & security

Fire extinguishers
CCTV outside property
CCTV in common areas
Smoke alarms
Security alarm
Key card access
24-hour security
Safety deposit box

Media & Technology

Flat-screen TV
Satellite channels
Telephone
TV

Reception services

Invoice provided
Concierge service
Luggage storage
24-hour front desk

Business facilities

Meeting/banquet facilities Additional charge

Great for your stay

Private bathroom
Restaurant
Parking
Shuttle service
Free WiFi
Air conditioning
Flat-screen TV
Room service
Family rooms
Non-smoking rooms

Parking Public parking is possible at a location nearby (reservation is not needed) and costs € 60 per day.

Valet parking
Parking garage

Other for your stay

Shuttle service Additional charge
Hypoallergenic
Air conditioning
Non-smoking throughout
Hardwood or parquet floors
Heating
Soundproofing
Laptop safe
Soundproof rooms
Lift
Family rooms
Facilities for disabled guests
Non-smoking rooms
Wake up service/Alarm clock
Room service

Guest Reviews

9/10
Excellent
Based on 10 reviews
Staff
9.3
Comfort
9.3
Location
9.6
Free WiFi
9.1
Facilities
8.9
Cleanliness
9.3
Value for money
8.4
Filter:
Paul Australia
10
Exceptional The hotel was excellent. Staff incredibly helpful, location perfect and facilities wonderful. Would highly recommend.
Carol United States
8
Nice stay, would recommend to friends. Location friendly staff, restaurant.

What could be improved: Room was very small
Idb Morocco
9
Superb The breakfast was ok. Not bad not great

What could be improved: I think breakfast needs a lil more effort. Better coffee
Nicholas Canada
10
Exceeded expectations The staff was absolutely amazing! They sent treats up to our room every day and especially Claudia (but everyone else was great as well) made it an exceptional experience. We had never heard of Floren before but we are now customers for life!
Sulaiman Kuwait
10
Exceptional Staff were friendly

What could be improved: Car valet expensive and takes a long time
Emma Israel
8
room is great, the best luxury option for the price in florence for something modern and convenient the staff were great, the room is large and really nice, much better in person than the pictures. the location is good but about a 7 minute walk from the main tourist things, but for me i liked it even more bc i didnt mind the walk and less tourists comparatively. they have surprisingly good scrambled eggs and made it without dairy for me.

What could be improved: the hotel doesnt really have any amenities, it doesnt even have anyone who opens the front door, which is kind of heavy.
Yavor Bulgaria
8
Very good Noisy

What could be improved: Location
Anastasia Germany
10
One of the best hotels I have been in! Very clean, super friendly staff, tasty breakfast, right in the heart of Florence's center. Would definitely stay there again, wenn back on Florence!
Alfred Singapore
9
I enjoyed the stay at Floren Luxury Hotel. 1. A luxury hotel that is only 100m from the train station (Santa Maria Nouvella) and walking distance to all the tourist sites, good restaurants and shopping.
2. The breakfast.
3. The friendly & helpful staff.
4. The room amenities.

What could be improved: The small size of the room. Hopefully, next time I will be upgraded to a larger room with a balcony.
Mohammed United Arab Emirates
8
Very nice hotel in Florence Location
Cleanliness
Friendly staff

What could be improved: Nothing

Location & Surroundings

Via Panzani 17, Santa Maria Novella, 50123 Florence, Italy
Florence, Italy

What's Nearby

What's nearby:

  • PALAZZO BENCI200 m
  • Cappelle Medicee200 m
  • Cappella Rucellai150 m
  • Piazza Dell Unita100 m
  • Palazzo Mondragone100 m
  • Loggia di San Paolo300 m
  • Palazzo Aldobrandini200 m
  • Oratorio dei Barelloni300 m
  • Cappellone degli Spagnoli150 m
  • Tabernacolo di Via Sant'Antonino100 m

Restaurants & cafes:

  • Restaurant B-Roof40 m
  • Restaurant Shake Cafe30 m
  • Restaurant La Dantesca10 m

Top attractions:

  • Ognissanti700 m
  • Pitti Palace1.2 km
  • Ponte Vecchio900 m
  • Strozzi Palace450 m
  • Uffizi Gallery1 km
  • Palazzo Vecchio450 m
  • Accademia Gallery900 m
  • Piazza della Signoria950 m
  • Piazzale Michelangelo2.4 km
  • Piazza del Duomo di Firenze500 m

Natural beauty:

  • Forest Monte Morello14 km

Public transport:

  • Train Firenze Porta al Prato1.3 km
  • Train Santa Maria Novella Train Station300 m

Closest airports:

  • Florence Airport5 km
  • Pisa International Airport80 km
  • Bologna Guglielmo Marconi Airport99 km

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