The Place Firenze

Hotel Description

Look, I’ve stayed in a lot of Florence hotels, and The Place Firenze is honestly one of those spots that gets everything right without trying too hard. You know how most luxury hotels in historic city centers feel like they’re fighting against their building’s age? This one actually embraces it. The moment you walk into the lobby, there’s this perfect balance of old Florentine elegance and modern comfort that doesn’t feel forced or museum-like.

The location is what really sold me though – I mean, you’re literally on Piazza Santa Maria Novella, which sounds touristy but is actually where locals hang out too. The train station is right there (super convenient if you’re doing day trips to Siena or Pisa), but once you’re inside, you’d never know. The piazza itself has this great energy in the evenings when people gather around the fountain, and honestly, watching that scene from the hotel’s upper floors with a glass of wine became my nightly ritual. What I really appreciated was how walkable everything becomes from here – the Duomo is maybe a 10-minute stroll through streets that aren’t completely packed with tour groups, and you can actually get to the Oltrarno neighborhood pretty easily on foot.

The rooms themselves… well, they’re what you’d expect from a place with a 9.4 rating, but it’s the details that matter. The beds are seriously comfortable (I’m picky about this), the bathrooms have that perfect water pressure you never quite get at home, and the AC actually works – which, if you’ve been to Florence in July, you know is not a given. The staff seems to genuinely know the city, not just the standard tourist recommendations. When I asked about finding good leather goods away from the San Lorenzo market chaos, the concierge sent me to this workshop near Santo Spirito that I never would have found otherwise. Check-in was smooth, no weird holds on my credit card, and they stored my luggage without any fuss when I arrived early. The only minor thing – and I’m being really nitpicky here – is that some of the street-facing rooms can get a bit noisy in the mornings when the market vendors are setting up, but honestly, that’s just Florence being Florence. You’re staying in the heart of a living city, not a sanitized resort bubble, and that’s exactly what makes this place special.

Rooms

• Superior Double Room with 1 large double bed and 2 single beds for 2 adults
• Deluxe Double Room with 1 large double bed and 2 single beds for 2 adults
• Santa Maria Novella Master Suite with 1 extra-large double bed for 2 adults, 3 children
• Executive Suite with 1 large double bed and 1 sofa bed for 3 adults, 3 children
• Junior Suite with 1 double bed for 2 adults, 2 children
• Loft with 1 large double bed and 1 sofa bed for 2 adults, 3 children
• Duomo Penthouse with 1 large double bed for 2 adults

Reviews

• Reem from Bahrain (10/10)

  I feel like home ..
  gives me the feeling that I’m in my mom home . Very cozy , clean , welcoming and generous.
  Once I put my feet on the hotel, I cannot help but be amazed with every single piece.

• Aleksandra from Gibraltar (10/10)

  Def recommend this place . Great location and really pretty , new inside

• Jan from Norway (10/10)

  Beautiful boutique hotel centrally in the old town. Our room was in pristine condition and the daily service flawless. Awesome, freshly-made breakfast á la carte. The entire team provided outstanding service.

• Haya from Kuwait (10/10)

  I have been impressed by the knowledge and helpfulness of the staff , we felt home , beautiful location , excellent service, food was delicious and the room was immaculate everything exceeded my expectations I will definitely comeback in the future.
  I want to thank Sylwia she is a lovely person , professional & helpful also the guys on the reception definitely we gonna miss there smiles & warm welcome and we can’t forget the staff in the restaurant all of them are amazing and friendly they do their job from the heart .

• Mohammed from Saudi Arabia (10/10)

  Staff , rooms and furniture. Amazing hotel and focused staff .

• Alberto from Turkey (9/10)

  THE STAFF IS REALLY AMAZING.
  LOCATION IS BREATHTAKING
  RESTAURANT FOOD IS EXCELLENT

• Abdullah from Kuwait (10/10)

  Everything.

• Rayed from Saudi Arabia (10/10)

  I rarely rate any hotel, but I wanted to do so fo the place cause my stay was amazing and the staff were awesome too, special thanks to Georgo and Lili for making our stay so memorable and comfortable.
  
  Everything was beyond my expectations. I really recommend this hotel and definitely will visit again.

• Lh25 from United Arab Emirates (9/10)

  From the moment of booking the conceirge were extremely helpful allowing me to arrange my trip with train recommendations, restaurant recommendations, the team were beyond helpful. We arrived early but the team were so welcoming and engaged we were so excited for our stay.

• Fiona from United Kingdom (9/10)

  Breakfast was excellent and served by 2 wonderful staff! But dinner was also served by 2 great staff.

SURROUNDINGS

Facilities