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Mamo Florence – New Servi Apartment

Florence, Italy
Check-in: 15:00 Check-out: 06:00 Free WiFi
8.5 Excellent 10 reviews

First Impressions

Walking up Via dei Servi toward the Duomo, you’d honestly miss Mamo Florence – New Servi Apartment if you weren’t looking for it — and that’s actually part of its charm. This four-star property sits quietly on one of Florence‘s most coveted streets, tucked between centuries-old buildings that have watched countless travelers pass by. The entrance feels more like stepping into a beautifully restored Florentine home than a typical hotel, which makes sense given its apartment-style setup.

The Heart of Renaissance Florence

You know what struck me most? You’re literally a three-minute stroll from the Duomo’s iconic dome, but somehow Via dei Servi maintains this peaceful, almost residential vibe. I mean, couples rave about this location for good reason — you can slip out for an early morning cappuccino at the corner bar before the tour groups arrive, then return to your own little Florentine sanctuary. The Accademia Gallery (yes, where Michelangelo’s David lives) is practically around the corner, and Piazza della Santissima Annunziata — one of the city’s most elegant squares — becomes your neighborhood hangout.

Your Florentine Home

The room I stayed in felt like borrowing a friend’s perfectly appointed city flat. High ceilings, original architectural details, and that particular quality of light that filters through Florentine windows — you’ll spend way too much time just watching how it changes throughout the day. The kitchen setup is genuinely useful too, not just decorative. I actually picked up fresh produce from the Sant’Ambrogio market (about a ten-minute walk) and made simple meals, which felt wonderfully authentic. The modern amenities blend seamlessly with the historic character, though honestly, you’ll probably be out exploring most of the time anyway.

Living Like a Local

What I loved was how this place lets you experience Florence beyond the typical tourist routine. Your morning coffee happens at the neighborhood bar where locals grab their espresso and cornetto — no tourist markup, just genuine Florentine life. The evening aperitivo scene along nearby Via Guelfa offers plenty of options, from traditional wine bars to trendy spots that locals actually frequent. There’s something special about returning “home” to Via dei Servi after a day of wandering, feeling like you belong to this particular corner of the city rather than just passing through it.

Why Guests Love It

Honestly, it’s the combination of that unbeatable location with the intimate, residential feel that wins people over. You’re staying in the real heart of Florence — not some sanitized hotel district — but you still get the comfort and service of a well-run property. Couples especially seem to fall for the romantic appeal of having their own Florentine retreat, complete with the freedom to come and go as they please. The 8.5 rating reflects what I experienced: a place that delivers on the promise of authentic Florence living without sacrificing modern comfort. It’s not flashy or over-the-top, just genuinely well-positioned and thoughtfully executed.

Exploring Tuscany layers sunflower valleys, Renaissance masterpieces, and midnight gelato strolls.

Rooms & Suites

Choose from 1 room types

Room Type Beds

Hotel Amenities

Bedroom

Linen
Wardrobe or closet

Kitchen

Dining table
Coffee machine
Toaster
Stovetop
Oven
Kitchenware
Electric kettle
Washing machine
Microwave
Refrigerator
Kitchenette

Bathroom

Towels
Bath or shower
Private bathroom
Toilet
Hairdryer
Shower

Living Area

Dining area
Sofa
Seating Area

Miscellaneous

Air conditioning
Non-smoking throughout
Heating
Lift

Outdoor & View

View

Room Amenities

Socket near the bed
Sofa bed
Private entrance
Iron

Languages spoken

English
Italian

Safety & security

Fire extinguishers
Key access

Media & Technology

Flat-screen TV
TV

Great for your stay

Private bathroom
Air conditioning
Free WiFi
View
Kitchenette
Flat-screen TV
Washing machine
Shower
Lift
Coffee machine

Building characteristics

Private apartment in building

Guest Reviews

9/10
Excellent
Based on 10 reviews
Staff
9.1
Comfort
8.7
Location
9.8
Free WiFi
10
Facilities
8.5
Cleanliness
9.0
Value for money
8.5
Filter:
Anna United States
9
Nice place with a lot of charm. Clean and had everything you need for the stay other than laundry detergent.
Emily United States
9
The location was fantastic, in the heart of Florence. We had a little confusion when trying to locate the entrance, but a quick call to customer service fixed us right up. They stayed on the phone until we were in the apartment. They were very helpful. The apartment is clean and roomy, with kitchen supplies and a washing machine.
Magdalena United Kingdom
8.5
Prime location, right in the city centre. Customer service is also great - friendly, responsive and helpful team. The apartment was clean, well equipped and we especially appreciated the kitchen "starter sets", toiletries and toilet paper - super helpful for a short stay like ours! Lots of restaurants nearby and a grocery shop just 50m down the road. High ceilings with some amazing paintings! Beautiful, comfy and well equipped with luxurious bathroom :)
Ivana Czech Republic
9
Place in the centre, typical Florence style of old building with beautiful painting on the ceiling.
Sahin Germany
8
No breakfast. The location was great, the historical building with beautiful frescoes were charming
Casper Denmark
8
Clean and beautiful rooms close.
Christine United States
7
Location was great. It was a good sized apartment.
Marcela Mexico
8.5
They have an excelent service!!! We have a problem with the dates and they were completelly understending. The place is really nice and has a perfect location to visit Florence.
Aurel Canada
9
We realy enjoyed the location which is fairly close to the train station and very close to the Duomo and other attractions.
Quiet and safe area of town and also close to metro station.
Many of the attraction, restaurants are close by.
Alex United Kingdom
9
Lovely little place close to the Duomo, but far enough from the noise :)

Location & Surroundings

24 Via dei Servi, San Marco - Santissima Annunziata, 50121 Florence, Italy
Florence, Italy

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