Via Dei Servi N° 49, San Marco – Santissima Annunziata, 50122 Florence, Italy
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Image 1 of Coco Places Soggiorno Panerai, Centro Storico
Image 2 of Coco Places Soggiorno Panerai, Centro Storico

Hotel Description

You know what struck me first about Coco Places Soggiorno Panerai? The fact that it’s tucked right on Via dei Servi, which honestly feels like stumbling onto one of Florence’s best-kept secrets. I mean, you’re literally a two-minute walk from the Duomo, but somehow this little stretch feels quieter than the chaos around Piazza della Repubblica. The building itself has that worn Florentine charm – you can tell it’s been welcoming travelers for decades, but in a good way, not a falling-apart way.

The rooms actually surprised me. I’d stayed at a few 4-star places in Florence that felt pretty cookie-cutter, but there’s something genuinely thoughtful about how they’ve set this place up. The breakfast area overlooks the street, and honestly, watching locals head to work while you’re sipping your cappuccino feels way more authentic than staring at some generic hotel courtyard. Speaking of breakfast – it’s nothing fancy, but the cornetti are legit, and the coffee is strong enough to fuel a day of museum hopping. The staff seems to actually know the neighborhood too, which sounds obvious but you’d be surprised how rare that is. When I asked about avoiding the crowds at the Accademia, the front desk guy didn’t just hand me a pamphlet – he told me exactly when the tour groups usually show up and suggested I grab lunch at this tiny place around the corner that I never would’ve found otherwise.

What really sells me on this place is the location without the tourist trap pricing. You’re close enough to walk to basically everything that matters – the Uffizi, Palazzo Pitti, even across the river to Santo Spirito if you want to escape the crowds for an evening. But here’s the thing most people don’t realize: being on Via dei Servi means you’re actually in the San Marco district, not right in the thick of the tourist madness. So yeah, you’ll hear some street noise (it’s Florence, not the countryside), but it’s more like normal city sounds rather than drunk tourists stumbling around at 2 AM. The rooms facing the back courtyard are quieter if that’s your thing, but honestly, I kind of liked hearing the city wake up in the morning. Check-in was smooth – they actually had my room ready early, which after a long flight was pretty much perfect. The only minor thing is that the elevator is one of those tiny European ones, so if you’re traveling with massive suitcases, just be prepared for some creative maneuvering. But really, for the price point and that 8.7 rating, it delivers exactly what you want from a Florence stay – a comfortable base that doesn’t feel like every other hotel, in a spot where you can actually experience the city rather than just photograph it.

Rooms

  • Superior Family Room with 2 single beds and 2 large double beds for 6 adults, 4 children
  • Queen Room with 2 × 1 large double bed and 1 sofa bed for 3 adults, 2 children
  • Deluxe Family Room with 1 single bed, 1 sofa bed and 1 large double bed for 4 adults, 3 children
Image 3 of Coco Places Soggiorno Panerai, Centro Storico
Image 4 of Coco Places Soggiorno Panerai, Centro Storico

Reviews

  • Valentyna (9/10)

    Excellent location: about 10-15 minutes walk from the Uffizi Gallery, and just a 5 minutes walk from Santa Maria del Fiore. The host was very responsive and helpful, they pointed out major attractions and good restaurants to try out

  • Viraj from India (8/10)

    Excellent location.
    Big rooms.
    Separate toilet and bath area.
    Esther was helpful.

  • Jennifer from United States (8/10)

    Great staff and excellent location. Comfortable room. Elevator..

  • Aikaterini from Greece (9/10)

    Great central location near the cathedral! The room had everything we needed!

  • Georgina from United States (9/10)

    I can’t say enough about this place. Perfect location, beautiful room, amazing views left and right. Being right on the street, it was very quiet. The staff was so warm and welcoming. Communication was top notch. There was a coffee maker and a small fridge. The pull out bed was very comfortable. We were close to everything. Would stay here again!!

  • Heather from United States (9/10)

    Loved the location! Right between The David and the Duomo! Walking distance to everything and really great restaurants right out their front door. Florence was my favorite city and I can't wait to come back. The room was large & bright with big windows that looked out to their courtyard of banana plants. So pretty, clean and the bed was comfortable. The room had a small shower and separate room with a toilet and sink. We had everything we needed and they get bonus points for the TV with access to Netflix. We would definitely stay here again.

  • Leonid from United States (9/10)

    Location

  • Sue from Australia (9/10)

    The apartment was clean and comfortable but the location was just about the best in Florence. It was so close to the Duomo and easy walking to all the sights of Florence. Lots of delicious cafes in the street too.

  • Lixuan from Malaysia (9/10)

    Location was superb, very convenient, you can access to everything on foot. Room was clean and big enough for the 3 of us.

  • Carmelo from United States (8/10)

    The place is very close to the attractions. Dealing with the property owner/rep was simple and fast.

SURROUNDINGS

What’s nearby:

  • Palazzo Bastogi: 350 m
  • Accademia Gallery: 250 m
  • Palazzo Niccolini: 150 m
  • Biblioteca Marucelliana: 350 m
  • Ospedale degli Innocenti: 100 m
  • Rotonda del Brunelleschi: 50 m
  • Giardino di Palazzo Giugni: 150 m
  • Piazza del Duomo di Firenze: 400 m
  • Chiostro della SS. Annunziata: 100 m
  • Fontane di Piazza SS. Annunziata: 50 m

Restaurants & cafes:

  • Restaurant OK Bar: 30 m
  • Restaurant Risotteria Melotti Firenze: 5 m
  • Restaurant Pasticceria Bar Ristorante Robiglio: 10 m

Top attractions:

  • Pitti Palace: 1.7 km
  • Ponte Vecchio: 1.2 km
  • Strozzi Palace: 1.1 km
  • Uffizi Gallery: 1.2 km
  • Palazzo Vecchio: 1.1 km
  • San Marco Museum: 450 m
  • Piazza della Signoria: 950 m
  • Piazzale Michelangelo: 2.4 km
  • Museum of Natural History in Florence: 400 m

Natural beauty:

  • Forest Monte Morello: 14 km

Public transport:

  • Train Campo di Marte Station: 1.7 km
  • Train Santa Maria Novella Train Station: 1.2 km

Closest airports:

  • Florence Airport: 6 km
  • Pisa International Airport: 84 km

Facilities

Bedroom:

  • Linen
  • Wardrobe or closet

General:

  • Grocery deliveries
  • Minimarket on site
  • Designated smoking area
  • Air conditioning
  • Non-smoking throughout
  • Tile/marble floor
  • Heating
  • Soundproofing
  • Car hire
  • Soundproof rooms
  • Lift
  • Family rooms
  • Barber/beauty shop
  • Non-smoking rooms

Kitchen:

  • Electric kettle
  • Refrigerator

Bathroom:

  • Toilet paper
  • Towels
  • Bidet
  • Additional toilet
  • Bath or shower
  • Private bathroom
  • Toilet
  • Free toiletries
  • Hairdryer
  • Shower

Outdoors:

  • Outdoor furniture

Activities:

  • Bicycle rental
  • Cooking class
  • Tour or class about local culture
  • Themed dinner nights
  • Bike tours
  • Walking tours
  • Temporary art galleries
  • Cycling

Food & Drink:

  • Wine/champagne
  • Minibar
  • Tea/Coffee maker

Accessibility:

  • Upper floors accessible by elevator

Room Amenities:

  • Socket near the bed
  • Clothes rack

Languages spoken:

  • English
  • Spanish
  • French
  • Italian

Cleaning services:

  • Daily housekeeping
  • Ironing service
  • Dry cleaning
  • Laundry

Safety & security:

  • Fire extinguishers
  • CCTV in common areas
  • Key access
  • Safety deposit box

Media & Technology:

  • Flat-screen TV

Reception services:

  • Invoice provided
  • Lockers
  • Private check-in/check-out
  • Concierge service
  • Express check-in/check-out

Great for your stay:

  • Parking
  • Private bathroom
  • Air conditioning
  • Free WiFi
  • Family rooms
  • Flat-screen TV
  • Non-smoking rooms
  • Shower
  • Minibar
  • Private parking

Entertainment and family services:

  • Babysitting/child services
Image 5 of Coco Places Soggiorno Panerai, Centro Storico
Image 6 of Coco Places Soggiorno Panerai, Centro Storico

Rules

Pets:

  • Pets are not allowed.

Parties:

  • Parties/events are not allowed

Smoking:

  • Smoking is not allowed.

Check-in:

  • From 15:00 to 21:00
  • Guests are required to show a photo identification and credit card upon check-in

Check-out:

  • From 01:00 to 10:00

No age restriction:

  • There is no age requirement for check-in

Cancellation/prepayment:

  • Cancellation and prepayment policies vary according to accommodation type. Please enter the dates of your stay and check the conditions of your required option.

Guest reviews

Staff:

9.5

Comfort:

9.0

Location:

9.8

Free WiFi:

7.3

Facilities:

8.5

Cleanliness:

8.8

Value for money:

8.6

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