The Market Urban Hotel

The Market Urban Hotel Overview

First Impressions

Walking into The Market Urban Hotel on Via Nazionale, you immediately get that “this is exactly where I want to be” feeling. It’s one of those four-star places that doesn’t try too hard — the design is clean and modern without being sterile, and honestly, the staff just seems genuinely happy to see you. I mean, you’re literally steps from Santa Maria Novella station, which sounds touristy but actually works perfectly since you can drop your bags and be exploring Florence within minutes.

Location That Actually Matters

Here’s what I love about this spot — you’re close enough to everything that matters, but you’re not drowning in tour groups every time you step outside. Via Nazionale puts you about a ten-minute walk from the Duomo, and you know what? That’s the sweet spot. Close enough that you don’t need taxis, far enough that you can actually breathe. The couples who stay here consistently rate the location 9.6 out of 10, and after spending time in this neighborhood, I totally get why. There’s this perfect mix of local cafes and actual Florentines going about their day, creating an authentic atmosphere that many travelers seek.

The Room Experience

The room I stayed in was exactly what you’d hope for — thoughtfully designed without any unnecessary fuss. Everything worked properly (which honestly shouldn’t be noteworthy, but you know how it is), and the bed was genuinely comfortable. What struck me most was the attention to small details — good lighting for actually reading, enough outlets where you need them, and windows that open properly so you can hear the city waking up in the morning. These touches make all the difference during your stay.

Breakfast Worth Getting Up For

I’ll be honest — hotel breakfasts usually disappoint me, but this one actually delivers. They’ve got the full spread covered: continental options, proper Italian coffee (thank goodness), and they’re surprisingly good with dietary restrictions. Whether you need vegetarian, vegan, or gluten-free options, they’ve got you sorted without making it feel like an afterthought. The buffet setup means you can grab something quick if you’re rushing to beat the crowds at the Uffizi, or linger over multiple espressos if that’s more your speed.

Why Guests Love It

What really sets this place apart is how it handles the practical stuff without making a big deal about it. Private parking in central Florence? That’s actually huge if you’re driving, and they don’t gouge you for it. The 8.9 rating makes sense when you add up all these little things that just work smoothly. It’s the kind of place where you spend your time exploring the city instead of dealing with hotel hassles, and at the end of the day, that’s exactly what you want from a Florence base. You’ll find yourself recommending it to friends.

The Market Urban Hotel Accommodations

Reviews of The Market Urban Hotel

• Cristiane from Brazil (9/10)

  I really liked the location, because it is near to the sightseeings, in a cozy place and near to the train station. The bedroom was very comfort and clean. The staff of the hotel was excellent, they were attentious and very polite.

• Eva from Slovakia (8/10)

  The perfect location, a quiet room, a large room terrace, a very nice staff

• Robin from United States (8/10)

  Location, clean, good breakfast choices!

• Min from Hong Kong (9/10)

  Well-located , in walking distance to train station and major tourist spots in Florence.

• Ellen from Australia (9/10)

  Clean, quality and close to everything

• De from Australia (9/10)

  Location, spacious family room, friendly reception and cleanliness.

• Steven from Australia (9/10)

  Quiet and comfortable room, very comfortable beds and pillows, good location nearby to train station, friendly staff and knowledgeable concierge David can help you out with everything you want or need while in Florence

• Heather from United States (9/10)

  Highly recommend staying at the Market Urban Hotel. It’s a block away from the train station and close to everything. The front desk manager was fantastic! He gave us great restaurant recommendations and walked to one of the spots to make reservations for us. Beds very comfortable, excellent breakfast. and quiet rooms. We would stay here again.

• Stephen from United States (9/10)

  The location was perfect. The staff was amazing. The room was very clean.

• Kimberly from United States (9/10)

  Everything was amazing 👏🏾! The staff provided excellent customer service, they went above and beyond! Made excellent dinner reservations for us and all the food was mouth watering and perfect . It was my birthday celebration and they surprised me with cheesecake and wine ❤️Love the design of my room and the breakfast was great 🫶🏾 This will be our hotel to stay in when we come back!

Facilities