21 Via Giorgio la Pira, San Marco – Santissima Annunziata, 50121 Florence, Italy
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Image 1 of Flor in Florence
Image 2 of Flor in Florence

Hotel Description

Nestled in the heart of Florence’s historic San Marco – Santissima Annunziata district, the Flor Hotel offers a tranquil oasis amidst the vibrant pulse of one of Italy’s most renowned cultural hubs. Located at 21 Via Giorgio la Pira, this charming boutique hotel seamlessly blends the city’s rich architectural heritage with contemporary comforts, creating an inviting haven for the discerning traveler.

As you step through the hotel’s grand entrance, you are immediately captivated by the elegant and refined ambiance that permeates every corner. The lobby, adorned with exquisite Italian marble and intricate frescoes, sets the tone for the impeccable attention to detail that defines the Flor experience. Plush furnishings, soft lighting, and a warm, welcoming staff create a sense of refined sophistication, inviting guests to unwind and immerse themselves in the city’s timeless allure.

The Flor’s guestrooms are a harmonious blend of classic Florentine style and modern amenities, each one a serene sanctuary that promises a restful night’s sleep. Meticulously designed with the utmost care, the rooms feature sumptuous bedding, plush carpets, and tasteful decor that pays homage to the city’s artistic legacy. Guests can indulge in the convenience of complimentary Wi-Fi, flat-screen televisions, and climate control, ensuring their every need is catered to with the utmost attention.

One of the hotel’s true standout features is its breathtaking rooftop terrace, which offers unparalleled views of the city’s iconic landmarks. Sipping a glass of Chianti while watching the sun dip behind the magnificent Duomo, or savoring a delectable Italian meal as the evening breeze caresses the terrace, is an experience that epitomizes the essence of Florentine living. The rooftop also boasts a well-equipped fitness center, allowing guests to maintain their wellness routines while enjoying the stunning vistas.

The Flor’s commitment to exceptional service extends beyond the hotel’s walls, as the knowledgeable concierge team is ready to curate unforgettable experiences for each guest. Whether it’s arranging private tours of the Uffizi Gallery, securing coveted reservations at the city’s finest restaurants, or providing insider tips on the best hidden gems, the Flor team ensures that every aspect of the stay is tailored to individual preferences and desires.

In addition to its prime location, the Flor Hotel’s impressive rating of 9.2 out of 10 is a testament to the uncompromising quality of its offerings. Guests consistently praise the hotel’s attention to detail, the warmth and professionalism of the staff, and the overall sense of tranquility and comfort that permeates the entire property.

Whether you’re a first-time visitor to Florence or a seasoned aficionado, the Flor Hotel promises to elevate your experience in this enchanting city. With its perfect blend of historic charm and modern conveniences, the Flor offers a truly exceptional home away from home, where the essence of Florentine elegance and hospitality converge to create an unforgettable stay.

Rooms

  • Double Room with 1 large double bed and 2 single beds for 2 adults, 1 child
  • Large Double Room with 1 large double bed and 2 single beds for 2 adults, 1 child
  • Deluxe Double Room with 1 large double bed for 2 adults, 1 child
Image 3 of Flor in Florence
Image 4 of Flor in Florence

Reviews

  • Qi from China (10/10)

    The hotel is my favorite one during the trip in Italy. Good location to all the tourists sites and also quiet to sleep. The apartment is well-decorated and all the furniture is elegant and beautiful. And the staff here is very friendly and considerate. I will choose this place for staying if I will go to Florence next time.

  • Megan from United States (9/10)

    Gorgeous, clean, elegant room with an incredible view in a quiet part of town so not as noisy/busy with crowds but close by to all the attractions. The gals that run it know what they’re doing. This was my favorite hotel we stayed in during our entire 2 week trip in Italy! Will absolutely return if we are ever back in Florence. Really highly recommend.

  • Andrew from United Kingdom (10/10)

    Great location, close to city centre and the main tourist sites but in a nice and quiet area
    Lovely rooms, well decorated, good size room and bathroom
    Simple but good continental style breakfast
    Staff were great

  • Suzanne from Israel (10/10)

    We liked the pleasant atmoshere of the location, the staff is outstanding and the location was quiet and convenient to reach all sites we wanted to visit. Very clean

  • Alice from United Kingdom (9/10)

    Great breakfast!

  • Eva from Australia (10/10)

    Feels home

  • Janice from United States (10/10)

    Beautiful. Close to everything
    Exceptional for the price

  • Ping from Singapore (8/10)

    Good location, walking distance to the church.

  • Carp from United States (10/10)

    We honestly had our expectations exceeded by Flor in Florence! Our room was quiet, bigger than expected, and clean, with a nice view of the Florence rooftops. The service was excellent and staff were incredibly friendly, even helping us call a taxi in the rain when our app wasn't working. The breakfast in the morning was also quiet nice and cozy. Would definitely stay here again!

  • Marnie from Canada (8/10)

    It was clean, accessible, quiet, and easily walkable to the most popular sites in Florence. The staff were friendly, courteous and helpful and the breakfast was fresh and served in their lovely dining space. Our room was very well appointed and cleaned every day.

Facilities

Bedroom:

  • Linen
  • Wardrobe or closet

General:

  • Hypoallergenic
  • Air conditioning
  • Non-smoking throughout
  • Allergy-free room
  • Hardwood or parquet floors
  • Heating
  • Soundproofing
  • Soundproof rooms
  • Lift
  • Non-smoking rooms

Kitchen:

  • Coffee machine

Bathroom:

  • Toilet paper
  • Towels
  • Bidet
  • Bath or shower
  • Slippers
  • Private bathroom
  • Toilet
  • Free toiletries
  • Hairdryer
  • Shower

Services:

  • Daily housekeeping
  • Private check-in/check-out
  • Concierge service
  • Luggage storage
  • Fax/photocopying

Activities:

  • Bike tours
  • Walking tours

Living Area:

  • Desk

Food & Drink:

  • Wine/champagne
  • Breakfast in the room

Accessibility:

  • Upper floors accessible by elevator

Room Amenities:

  • Socket near the bed
  • Fold-up bed

Languages spoken:

  • English
  • French
  • Italian
  • Russian

Safety & security:

  • Fire extinguishers
  • Smoke alarms
  • Key card access
  • Key access
  • Safety deposit box

Media & Technology:

  • Flat-screen TV
  • Cable channels
  • TV

Reception services:

  • Invoice provided

Great for your stay:

  • Private bathroom
  • Air conditioning
  • Free WiFi
  • Flat-screen TV
  • Non-smoking rooms
  • Shower
  • Luggage storage
  • Lift
  • Coffee machine
  • Cable channels
Image 5 of Flor in Florence
Image 6 of Flor in Florence

Rules

Pets:

  • Pets are not allowed.

Parties:

  • Parties/events are not allowed

Smoking:

  • Smoking is not allowed.

Check-in:

  • From 14:30 to 22:00
  • Guests are required to show a photo identification and credit card upon check-in

Check-out:

  • From 07:30 to 10:30

No age restriction:

  • There is no age requirement for check-in

Cancellation/prepayment:

  • Cancellation and prepayment policies vary according to accommodation type. Please enter the dates of your stay and check the conditions of your required option.

Guest reviews

Staff:

9.4

Comfort:

9.6

Location:

9.4

Free WiFi:

9.3

Facilities:

9.3

Cleanliness:

9.7

Value for money:

9.1

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