Strozzi Luxury Apartment

Hotel Description

You know what caught me off guard about the Strozzi Luxury Apartment? I actually walked past it twice before realizing this was my hotel. It’s tucked right into the Palazzo Strozzi building – yeah, that massive Renaissance palace that dominates the piazza – and from the outside, you’d never guess there’s this gorgeous apartment hotel hiding inside those ancient stone walls. The entrance is sort of understated, which I honestly loved because it feels like you’re discovering some local secret rather than checking into another touristy spot.

Once you’re inside though, damn. The contrast between those thick medieval walls and the sleek, modern interiors is pretty stunning. My room had these impossibly high ceilings with original frescoes peeking through, but everything else was beautifully contemporary – marble bathrooms, a kitchen that actually works (rare in Italian hotels, trust me), and windows that open right onto the piazza below. Speaking of which, you’ll hear some street noise during the day since Piazza Strozzi is always buzzing with people heading to Via de’ Tornabuoni for shopping or cutting through to the Duomo, but it dies down by evening. I mean, you’re literally in the heart of Florence here – a five-minute walk gets you to the Ponte Vecchio, and Santa Maria Novella train station is right there if you need to hop over to Rome or wherever.

What really won me over was how the staff seemed to actually know Florence, not just the tourist highlights. When I mentioned wanting good cacio e pepe, the concierge didn’t send me to some overpriced place near the Uffizi – he pointed me toward this tiny trattoria on Via del Moro that locals frequent. The apartment itself feels more like staying in someone’s incredibly well-appointed home than a hotel room. There’s real attention to detail here: proper coffee setup (not those terrible pod machines), fluffy bathrobes that you actually want to wear, and little touches like local soaps and a wine opener that doesn’t suck. Honestly, after three days, I was already planning my next Florence trip around staying here again. The 8.7 rating makes sense – it’s not quite perfect (the WiFi can be spotty, and good luck getting a taxi to pick you up right at the entrance), but for experiencing Florence like you actually live there rather than just passing through? It’s pretty hard to beat.

Rooms

• Estimated price from: $421. Deluxe Apartment with 2 × 1 large double bed and 1 sofa bed for Max persons: 2

Reviews

• A wonderful stay in Florence. The apartment is in an excellent location, very central yet very peaceful, tall ceilings, – Ali from United Kingdom – 11 July 2025 (10/10)

  Excellent location. Large, spacious apartment, well equipped.

• We had a one night stay in Florence on our way to a wedding and the location was perfect. – Currach from Ireland – 7 July 2025 (10/10)

  The property was absolutely beautiful in a super central location
  
  What could be improved: Nothing it was perfect for our needs

• Florence will take your breathe away and fill your soul with love! – Jason from United States – 30 June 2025 (10/10)

  When you ask, "I want to be where the action is…" this is place you imagine!! Why? Not because it's in the heart of everything, but because it's in perfect walking distance to anything you want, without all the noise of the city. The family truly enjoyed themselves, we did pasta making classes, affogato's, gelato, more pasta, even more wine, and because of that pops was always happy… Our host was so nice, generous and kind!! She was so easy to work with on timing, and this apartment was historically beautiful!!

• A Gem in Florence, Italy – Claire from United States – 20 June 2025 (10/10)

  The apartment was clean, inviting and comfortable. A spacious find in a quiet part of the city. The area was perfect for visiting the major sites in Florence. Would certainly book the apartment again.

• Amazing apartment in Florence – Grace from Australia – 4 June 2025 (10/10)

  This is a lovely apartment for a group. Would definitely recommend.
  
  What could be improved: Nothing, it was great.

• Would recommend – Katie from Australia – 24 May 2025 (8/10)

  Beautiful apartment. Great location we could walk to everything.

• Beautiful apartment and would happily return! – Bridget from United States – 18 May 2025 (10/10)

  Location and comfort amenities
  
  What could be improved: An outlet in bathroom didn’t work. The kitchen sink appeared to have some back up. Neither were issues for us during our stay. The place is beautiful!

• Would stay here again, but will bring earplugs for sure! – Ridhi from India – 8 May 2025 (8/10)

  Loved everything! Location is fantastic & within walking distance of just about everything. Easy to communicate & coordinate with the host.
  
  What could be improved: The noise all night from the bar on the street! Bring earplugs!

• Spacious, comfortable and perfectly located apartment in Florence – Tina from Australia – 18 March 2025 (9/10)

  The apartment was so large and comfortable. With two bathrooms and two bedrooms, it was perfect for me and my two daughters (young adult and teenager) to stay. We loved the spaciousness and comfort, as well as the perfect location. It was so easy to walk to all the sights and areas we wanted to see. We would stay here again and recommend Strozzi Luxury Apartment to anyone wanting to visit Florence.
  
  What could be improved: The washing machine. It did not wash clothes properly and it would be great to have a more modern washing machine in the apartment which is otherwise so beautifully appointed.

• Very well located spacious apartment – Jonathan from Italy – 16 March 2025 (9/10)

  Location, spacious and style
  
  What could be improved: The noise from the street in the principal bedroom

SURROUNDINGS

Facilities