Palazzo dei Conti Residenza d’Epoca

Hotel Description

You know what hits you first when you walk into Palazzo dei Conti? The smell – and I mean that in the best way possible. It’s this mix of old stone, beeswax, and something faintly floral that just screams “authentic Italian palazzo.” I’ve stayed in plenty of converted historic buildings that feel like they’re trying too hard, but this place on Via dei Conti actually gets it right. The moment you step through those heavy wooden doors, you’re transported back a few centuries, but honestly, you won’t miss modern conveniences because they’ve managed to blend everything seamlessly.

The location is pretty much perfect if you want to feel like you’re living in Florence rather than just visiting it. You’re literally a three-minute walk from Santa Maria Novella station – which sounds touristy but actually means you can grab those amazing paninis from the little place right by the tracks for breakfast. More importantly, you’re tucked into this quiet side street that most tour groups never discover. I mean, Via dei Conti runs parallel to all the main action, so you can stumble back from dinner at 11 PM without fighting crowds, but you’re still close enough to hit Mercato Centrale in five minutes when you want that perfect morning coffee. The rooms themselves feel substantial – thick walls mean you won’t hear your neighbors, and those original frescoed ceilings (not in every room, but if you get lucky) are the kind of detail that makes you understand why people fall in love with Italy.

What really sets this place apart is how the staff treats you like you’re staying at a friend’s family palazzo rather than checking into a hotel. They’ll actually remember your name after day one, and more importantly, they know their neighborhood. Ask about restaurants and they won’t send you to the obvious tourist traps – they’ll point you toward that tiny osteria two blocks over where locals actually eat. The concierge (though that’s probably too formal a word for Marco, who seems to run the front desk) helped me figure out the best time to visit the Duomo without crowds, and he was spot-on. Fair warning though – this isn’t the kind of place with a gym or pool, but honestly, you’re in Florence. You’ll get your workout walking on cobblestones, and the Arno is right there if you need water views. With a 9.6 rating, it’s clearly doing something right, and after spending four nights there last spring, I can see why people keep coming back.

Rooms

• Estimated price from: $367. Superior Double Room with 1 large double bed for Max persons: 2
• Estimated price from: $387. Deluxe Double Room with Balcony with 1 extra-large double bed for Max persons: 2
• Estimated price from: $530. Junior Suite with Balcony with 1 large double bed and 2 sofa beds for Max persons: 2

Reviews

• Great central location, very comfortable rooms, would stay there again. – Stuart from United Kingdom – 12 July 2025 (9/10)

  Exceptional view of the Duomo for us.

• Excellent 🙂 – Ana from Australia – 11 July 2025 (10/10)

  Outstanding service, tastefully decorated room, comfortable, very close to major attractions. We loved our stay, the breakfast was fabulous. Highly recommend. Thank you.

• Would definitely stay there again on our next visit. – Caroline from United Kingdom – 9 July 2025 (10/10)

  The room was beautiful and the bed sumptuous. In a wonderful position for exploring the city. In a vibrant area for evenings out! The staff were very approachable and helpful.

• Perfect – Debbie from United States – 8 July 2025 (10/10)

  Staff was great. Air conditioning worked wonderful. Close to everything. Included breakfast was very good.

• Exceptional – James from Australia – 4 July 2025 (10/10)

  Excellent location, beautiful hotel

• A beautiful room with a view – Shelli from United States – 28 June 2025 (10/10)

  It was perfectly located in the center of town – a stone’s throw away from all of the main attractions. The room with a balcony view is well worth the cost. It’s like something from a postcard. The staff was amazing and treated me so well. Will definitely be back.
  
  What could be improved: There’s nothing not to like.

• Will be back. Much recommended. – Devaleena from United States – 28 June 2025 (10/10)

  Amazing by all means. Perfect location. Grand accommodation. The size of the place, the concierge service and cleanliness- 10/10
  
  What could be improved: Nothing

• Excellent choice – Colin from New Zealand – 27 June 2025 (10/10)

  Location excellent with great views from the patio. Staff very accommodating.

• Perfect place to stay in central Florence – Jackie from United States – 22 June 2025 (10/10)

  It was very clean and centrally located

• Perfect location with romantic view and sumptuos breakfast – Melissa from United States – 20 June 2025 (9/10)

  Gorgeous balcony. The rooms were spotless. The rainfall shower was luxurious and always had hot water. We were delighted with the gourmet breakfast each morning at the elegant location steps away from our facility. Seriously, I will dream of the pistachio cream croissants Samuela, and Asan were there to assist with all our needs. Cheerful dispositions and great suggestions for local favorite food spots. We were in the center of everything.
  
  What could be improved: It is pricey. So there’s that. And a longer stay might be a tad challenging due to lack of drawer space and shelf space in the water closet. There was an issue with the air conditioning the first two nights; however the filters were cleaned and then it was perfect. I would not allow these things to deter me from staying again. The staff is amazing. I love the place. I am really going to miss it.

SURROUNDINGS

Facilities