Palace Hotel

Hotel Description

You know, I’ve walked past the Palace Hotel dozens of times on Via Flavio Gioia, and honestly, I always wondered what it was like inside. Well, I finally stayed there last month and – I mean, the name had me worried it might be one of those stuffy, over-the-top places, but it’s actually got this really nice balance going on. The building itself has that classic Italian elegance without being intimidating, if that makes sense.

What really got me was the location. I’m talking a two-minute walk to the beach here, and not just any stretch of sand – you’re right near the good part of Viareggio’s coastline where the water’s actually clean and the beach clubs aren’t completely overrun with tourists. The staff mentioned they get a lot of regulars who’ve been coming back for years, which honestly makes sense once you settle in. The rooms are properly comfortable (I had one facing the street, which was fine – Via Flavio Gioia isn’t exactly a highway), and there’s this attention to detail that you notice after a day or two. Like, the shower pressure is actually good, the air conditioning works without sounding like a jet engine, and someone clearly thought about where to put the outlets.

Here’s what I really appreciated though – the front desk folks actually know Viareggio. When I asked about dinner recommendations, they didn’t just hand me a generic list; they asked what I was in the mood for and sent me to this little trattoria three blocks inland that I never would’ve found otherwise. During Carnevale season (which, fair warning, gets absolutely chaotic around here), they helped me figure out the best times to get around without getting stuck in the parade crowds. The breakfast situation is solid too – nothing fancy, but proper coffee and decent pastries, plus they had fresh fruit that actually tasted like something. I noticed they close the dining room around 10, so don’t expect to roll down at 10:30 expecting a full spread.

The whole place just feels… lived-in, I guess? Like it’s been here long enough to figure out what works. There’s parking if you need it (which in Viareggio is honestly half the battle), and the evening crowd in the lobby tends to be a mix of Italian families and international visitors who clearly did their homework. I overheard conversations in at least four languages during my three nights there. One small thing – the elevator’s a bit slow, but that’s pretty standard for older buildings in this part of town, and honestly, it gave me an excuse to take the stairs and work off all that gelato from the place around the corner.

Rooms

• Estimated price from: $171. Classic Double or Twin Room with 1 large double bed and 2 single beds for Max persons: 2
• Estimated price from: $185. Double or Twin Room with Balcony with 2 single beds and 1 large double bed for Max persons: 2
• Estimated price from: $214. Superior Double or Twin Room with Sea View with 1 large double bed for Max persons: 2
• Estimated price from: $228. Superior Double or Twin Room with Sea View with 1 large double bed for Max persons: 2
• Estimated price from: $243. Deluxe Double or Twin Room with Balcony with 1 extra-large double bed for Max persons: 2
• Estimated price from: $291. Deluxe Double or Twin Room with Side Sea View with 1 extra-large double bed and 2 single beds for Max persons: 2
• Estimated price from: $219. Double or Twin Room with Extra Bed with 2 × 3 single beds and 1 large double bed for Max persons: 3
• Estimated price from: $316. Two-Bedroom Classic Apartment with Garden View – Annex with 2 large double beds, 2 single beds and 1 sofa bed for Max persons: 4
• Estimated price from: $399. Deluxe Apartment with Two-Bedroom – Annex with 1 extra-large double bed, 2 single beds and 1 sofa bed for Max persons: 4
• Estimated price from: $146. Single Room with 1 single bed for Max persons: 1

Reviews

• Great overall place, would definitely go back – Caroline from Canada – 13 July 2025 (10/10)

  Great hotel accross the beach, friendly staff, very comfortable beds and great breakfast buffet!
  
  What could be improved: Rooms are not soundproof

• Very relaxed and opulent – Gordon from United Kingdom – 10 July 2025 (9/10)

  Breakfast excellent ,the apartments on annex could do with a bit of TLC…………………………………………….
  
  What could be improved: NA………………………………………………………………………………………………….

• Great hotel for a beach holiday in Viareggio – Augustinus from United Kingdom – 2 July 2025 (9/10)

  We stayed in Palace Hotel's apartment, which was perfect for a family of four with one toddler, as it gave us the benefits of the hotel, but also the space and privacy of an apartment. The staff at the hotel were all super friendly and helpful, the rooms were clean and comfortable, and the location could not be better. We would definitely return.
  
  What could be improved: Nothing

• Beautiful hotel with wonderful staff and excellent location – Joanne from United Kingdom – 28 June 2025 (10/10)

  Breakfast was amazing with every possible choice you could want. The staff were so helpful and nothing was too much trouble. The location is perfect and the sunsets on the veranda are breathtaking
  
  What could be improved: Our room was at the back of the hotel, a little small and slightly shabby

• Exceptional – Sanna from Sweden – 22 June 2025 (10/10)

  Very nice service. They upgraded our room so we could have enough space for our kids. Very kind!

• We had the best 5 days at The Palace, every member of staff were so friendly and helpful. Breakfast was delicious, and h – Heidi from United Kingdom – 22 June 2025 (9/10)

  The art deco style was amazing, the reception and breakfast area in particular, it felt very decadent.
  The roof top terrace was a perfect place to have a sundowner. Location right in the centre of the best part of the promenade.

• The best mix of hotel and b&b, with personalized service from staff, incredible rooms and breakfast – Alana from Australia – 12 June 2025 (10/10)

  Wonderful staff, perfect breakfast, gorgeous and historic rooms with original 17th century frescos.
  
  This was the perfect place to stay for our short visit to Florence (2 nights). Location is everything, and this hotel did not disappoint. Around the corner from the Duomo and a short walk to the train station. Yet peaceful and quiet!
  Brilliant trattorias in the street with authentic atmosphere, food and very reasonably priced (best meal we had on the trip was at one of these!).
  
  Sad that we only stayed two nights – wish we could have stayed more.
  
  Definitely recommend to others travellers if you're wanting an experience when in Florence

• Good value, comfortable stay – Paul from United Kingdom – 11 June 2025 (9/10)

  Good value for money, comfortable in all aspects. Lovely roof terrace.
  
  What could be improved: Nothing

• amazing stay in excellent location, the beach club was great too! – Sheryl from United States – 10 June 2025 (10/10)

  Our room was very comfortable, the shower amazing and breakfast was amazing each morning! the staff incredibly polite, even met the manager at dinner on the rooftop. Our meal was fantastic!
  
  What could be improved: nothing we didn't like

• We had a truly gorgeous stay from the start and we would certainly return and recommend to our friends and family. – Zuzana from United Kingdom – 8 June 2025 (9/10)

  Location and full of character, beautiful decorated, smells amazing. Breakfast was fresh, lots of choice and high quality produce.

SURROUNDINGS

Facilities