Via Porta Rossa 19, Santa Maria Novella, 50123 Florence, Italy
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Hotel Description

You know what struck me first about NH Collection Firenze Porta Rossa? The entrance is so understated you could easily walk right past it on Via Porta Rossa – which is exactly what I love about it. This isn’t some flashy hotel screaming for attention; it’s tucked into this narrow medieval street like it’s been there forever (and honestly, parts of it probably have). The building itself is this gorgeous mix of old Florentine stonework and modern touches that actually work together, which… let’s be real, doesn’t always happen in these historic renovations.

The location is absolutely perfect if you want to feel like you’re living in Florence rather than just visiting it. You’re literally steps from the Mercato Nuovo – you know, the one with the bronze boar everyone rubs for luck – and about a three-minute walk to the Ponte Vecchio. I mean, you can grab your morning coffee and be staring at the Arno before most tourists have even figured out how to work their hotel room coffee machine. The Santa Maria Novella area is ideal because you’re central enough to walk everywhere that matters, but you’re not stuck in the chaos around the Duomo. Plus, the street itself is pedestrian-only during most of the day, so you don’t have to deal with the usual Florence traffic madness.

What really sets this place apart is how they’ve managed to keep the authentic Florentine character while making everything actually comfortable. The rooms have these beautiful original details – exposed beams, stone walls in some cases – but the beds are genuinely good and the bathrooms are modern without feeling sterile. The staff clearly knows their stuff too; when I asked about dinner recommendations, they didn’t just hand me a generic list but actually asked what I was in the mood for and steered me toward this tiny trattoria on Via del Sole that I never would have found otherwise. Oh, and here’s something practical – if you’re arriving by car, parking in this area is basically impossible, but they can arrange spots at nearby garages. It’s not cheap, but honestly, nothing in central Florence is. The 8.9 rating makes total sense once you’ve stayed here; it’s not trying to be the fanciest hotel in the city, but it gets all the important stuff right and then some. If you want to wake up in the heart of Renaissance Florence without sacrificing comfort, this is your spot.

Rooms

  • Estimated price from: $327. Superior Double Room with 1 large double bed for Max persons: 2
  • Estimated price from: $367. Premium Double or Twin Room with 1 large double bed and 2 single beds for Max persons: 2
  • Estimated price from: $427. Premium Double or Twin Room XL with 1 large double bed and 2 single beds for Max persons: 2
  • Estimated price from: $476. Junior Suite with 1 large double bed for Max persons: 2
  • Estimated price from: $476. Family Room with 2 single beds and 1 sofa bed for Max persons: 2
  • Estimated price from: $476. Family Room with Extrabed (2 Adults + 1 Child) with 2 single beds and 1 sofa bed for Max persons: 2
  • Estimated price from: $526. Junior Suite New Style with 1 single bed and 1 sofa bed for Max persons: 2
  • Estimated price from: $625. Suite with 1 double bed and 1 sofa bed for Max persons: 2
  • Estimated price from: $625. Suite with Extrabed (2 Adults + 1 Child) with 1 double bed and 1 sofa bed for Max persons: 2
  • Estimated price from: $534. Family Room with Extrabed with 2 single beds and 1 sofa bed for Max persons: 3
  • Estimated price from: $800. Suite with Extrabed with 1 double bed and 1 sofa bed for Max persons: 3
  • Estimated price from: $248. Superior Single with 1 single bed for Max persons: 1
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Reviews

  • Amazing: added bonus of a wonderul doorman who was helpful and kind! – Jacqueline from Singapore – 20 June 2025 (10/10)

    Room was amazing a wonderful mix of old and new. The bed was very comfortable. The staff who checked us in was excellent and we were treated to an upgrade and champagne! That was not expected! Really was in awe that I stayed in a property that was once a home and the oldest hotel in Italy!

    What could be improved: Liked everything.

  • Amazing travel experience. – Josie from Philippines – 22 May 2025 (9/10)

    Location was very accessible

    What could be improved: None so far.

  • Comfortable, very central and friendly staff – Jacqueline from United Kingdom – 1 April 2025 (9/10)

    Fantastic breakfast so much choice but also if there is something you want they will get it from the kitchen.

    What could be improved: It would have been nice to have a lounge area there are a few seats in the lobby and that’s it.

  • Highly recommended!!!! Will be back for sure!! – Einav from Israel – 26 February 2025 (10/10)

    The building, the room, the breakfast, and the very warm and welcoming staff!

    What could be improved: That I didnt book more nights! 🙂

  • A fanatstic way to celebrate the New Year and a birthday. – Iain from United Kingdom – 9 January 2025 (10/10)

    Great central location, superb breakfast, comfortable rooms, friendly staff.

  • Love this hotel! – Noor from Kuwait – 7 January 2025 (10/10)

    This is my second time in this hotel. Honestly, I would never stay anywhere else in Florence. Perfect location!
    Love, love this hotel!

    What could be improved: NOTHING.

  • Exceptional – Luai73 from Kuwait – 26 December 2024 (10/10)

    Location friendly clean fashion

  • Beautiful central hotel in renovated old palace, helpful staff – Benya from Israel – 23 October 2024 (10/10)

    Thanks to the wonderful and helpful be staff. Excellent buffet breakfast

  • Superb – Noura from Saudi Arabia – 22 October 2024 (9/10)

    Room size, location

    What could be improved: Lobby is small, cleaning

  • Exceptional – Venus from Philippines – 18 October 2024 (10/10)

    Perfect location for shopping.

SURROUNDINGS

What’s nearby:

  • Strozzi Palace: 150 m
  • Rucellai Palace: 250 m
  • Palazzo Davanzati: 10 m
  • Torre degli Amidei: 300 m
  • Loggetta del Vasari: 10 m
  • Loggia del Porcellino: 10 m
  • Loggia dei Tornaquinci: 100 m
  • Torre dei Buondelmonti: 10 m
  • Palazzo Strozzi del Poeta: 100 m
  • Salvatore Ferragamo Museum: 100 m

Restaurants & cafes:

  • Restaurant Oliviero: 4 m
  • Restaurant Caffetteria Porta Rossa: 7 m

Top attractions:

  • Ognissanti: 600 m
  • Pitti Palace: 700 m
  • Ponte Vecchio: 400 m
  • Uffizi Gallery: 500 m
  • Palazzo Vecchio: 1 km
  • Accademia Gallery: 1.1 km
  • Piazza della Signoria: 450 m
  • Piazzale Michelangelo: 1.9 km
  • Bargello National Museum: 500 m
  • Piazza del Duomo di Firenze: 700 m

Natural beauty:

  • Forest Monte Morello: 14 km

Public transport:

  • Train Firenze Porta al Prato: 1.6 km
  • Train Santa Maria Novella Train Station: 850 m

Closest airports:

  • Florence Airport: 6 km
  • Pisa International Airport: 81 km
  • Bologna Guglielmo Marconi Airport: 99 km

Facilities

View:

  • City view

General:

  • Air conditioning
  • Non-smoking throughout
  • Wake-up service
  • Hardwood or parquet floors
  • Heating
  • Lift
  • Family rooms
  • Facilities for disabled guests
  • Non-smoking rooms
  • Room service

Kitchen:

  • Coffee machine
  • Electric kettle

Bathroom:

  • Toilet paper
  • Towels
  • Bidet
  • Bath or shower
  • Slippers
  • Private bathroom
  • Toilet
  • Free toiletries
  • Hairdryer
  • Bath
  • Shower

Wellness:

  • Massage Additional charge

Living Area:

  • Desk

Food & Drink:

  • Breakfast in the room
  • Bar
  • Minibar
  • Restaurant

Accessibility:

  • Visual aids: Braille
  • Emergency cord in bathroom
  • Higher level toilet
  • Toilet with grab rails
  • Wheelchair accessible

Languages spoken:

  • Arabic
  • German
  • English
  • Spanish
  • French
  • Italian
  • Russian

Cleaning services:

  • Daily housekeeping
  • Ironing service Additional charge
  • Dry cleaning Additional charge
  • Laundry Additional charge

Safety & security:

  • Fire extinguishers
  • Smoke alarms
  • Security alarm
  • Key card access
  • Safety deposit box

Media & Technology:

  • Flat-screen TV
  • Cable channels
  • Telephone
  • TV

Reception services:

  • Private check-in/check-out
  • Concierge service
  • Luggage storage
  • 24-hour front desk

Business facilities:

  • Fax/photocopying Additional charge
  • Business centre Additional charge
  • Meeting/banquet facilities Additional charge

Great for your stay:

  • Private bathroom
  • Restaurant
  • Parking
  • Free WiFi
  • Air conditioning
  • Flat-screen TV
  • Room service
  • Bath
  • Pets allowed
  • Family rooms

Entertainment and family services:

  • Babysitting/child services Additional charge

Parking Private parking is possible at a location nearby (reservation is not needed) and costs € 45 per day.:

  • Valet parking
  • Parking garage

Other for your stay:

  • Wardrobe or closet
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Rules

Pets:

  • Pets are allowed. Charges may be applicable.

Groups:

  • When booking more than 7 rooms, different policies and additional supplements may apply.

Check-in:

  • From 15:00

Check-out:

  • Until 12:00

Age restriction:

  • The minimum age for check-in is 18

Cancellation/prepayment:

  • Cancellation and prepayment policies vary according to accommodation type. Please check what conditions may apply to each option when making your selection.

Guest reviews

Staff:

9.3

Comfort:

9.2

Location:

9.7

Free WiFi:

8.7

Facilities:

8.8

Cleanliness:

9.2

Value for money:

8.3

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