

Hotel Description
You know what struck me first about Hotel Roma? The location is absolutely killer – and I mean that in the best way possible. It’s right there on Piazza Santa Maria Novella, which honestly feels like cheating because you’re basically across from one of Florence’s most gorgeous churches, but somehow you’re not drowning in the chaos that usually comes with prime real estate like this. The piazza itself has this perfect morning rhythm where locals grab coffee at the bars before the day-trippers show up, and from your hotel window, you get to watch it all unfold.
The hotel itself has that solid four-star vibe without trying too hard – you know, the kind of place that’s comfortable enough that you actually want to hang out in your room for a bit, but not so fancy that you feel guilty about tossing your backpack on the bed. The staff actually knows the neighborhood, which sounds basic but trust me, it’s not always a given. They’ll point you toward Via della Scala for that little alimentari that stays open late, or mention that the best gelato (not the touristy stuff) is tucked away on Via dei Fossi, just a two-minute walk away. The rooms are well-appointed – I mean, the beds are properly comfortable and the bathrooms work the way they should, plus there’s decent air conditioning, which in Florence summers is basically non-negotiable.
What really sells me on this place is how it sits in the city. You’re a genuine five-minute walk from the Duomo, but you’re also right by the train station, which sounds terrible but actually isn’t because Santa Maria Novella is one of those beautiful old European stations that doesn’t feel like a transit hub. More importantly, you’re positioned perfectly for real Florence life – Via dei Banchi for vintage shopping, the Sant’Ambrogio market for actual groceries, and you can walk to Oltrarno for dinner without it being a whole expedition. The neighborhood has this lived-in quality where you’ll see the same faces at the corner café, but it’s not sleepy – there’s energy here, especially in the evenings when locals start their passeggiata. Honestly, with an 8.6 rating, you’re getting a place that delivers on the fundamentals while dropping you into the actual rhythm of the city, not some sanitized tourist version of it.
Rooms
- Estimated price from: $223. Standard for Max persons: 2
- Estimated price from: $329. Classic Double or Twin Room with 1 large double bed and 2 single beds for Max persons: 2
- Estimated price from: $388. Double or Twin Room with City View with 1 large double bed and 2 single beds for Max persons: 2
- Estimated price from: $459. Classic Triple Room with 3 single beds, 1 single bed and 1 large double bed for Max persons: 3
- Estimated price from: $616. Classic Quadruple Room with 2 single beds, 1 large double bed and 2 large double beds for Max persons: 4
- Estimated price from: $772. Family Suite with Balcony with 2 large double beds for Max persons: 4
- Estimated price from: $800. Two Connecting Double or Twin Rooms with 1 single bed, 2 large double beds, 3 single beds and 1 large double bed for Max persons: 5


Reviews
Wonderful stay – Manish from India – 4 July 2025 (9/10)
This hotel is in an excellent location, just 9-10 minutes walk from the train station.
We stayed in their apartment that was actually in the building two buildings away from the main hotel.
The apartment was really nice, safe, good airconditioning. good beds, Nice view of the square from the balcony.
All of the front desk staff from various ethnicities were truly helpful and forthcoming to help the guests in all possible ways.
I give 10/10 points for the staff at the front desk.
I wanted to extend my stay but the hotel was fully booked.
What could be improved: There's nothing much.We have stayed at Hotel Roma many times and will return! – Karen from United States – 28 June 2025 (10/10)
Large room, comfortable beds, great air conditioning, room-darkening window blinds and terrific breakfast. Terrific location between train station and historic area. The staff is excellent and allows us to store our luggage.
What could be improved: Nothing.Beautiful hotel on an iconic piazza – Karen from United States – 16 June 2025 (9/10)
Great location, beautiful hotel, excellent amenities, lovely staff, good breakfast
Can’t wait to return. 😊 – Cory from United States – 3 June 2025 (9/10)
Loved the location, staff, cleanliness and coziness of the room.
What could be improved: Would be great to have a restaurant on location. That said, great drinks and snacks when watching the evening crowds.Worth it would go back! – Nicholas from United States – 1 June 2025 (10/10)
Great location for walking all over Florence.
Nice size rooms and very clean.
Beds are very comfy.
The staff is amazing!Superb – Anthony from Australia – 28 May 2025 (9/10)
The staff were very accommodating, and met all our requests.
Perfect – Kerry from United Kingdom – 19 May 2025 (10/10)
Location, friendly staff , rooms lovely. Thank you .
What could be improved: NothingWelcoming team, beautiful hotel room – Walking distance from everything including central station. – Lillian from Canada – 3 May 2025 (9/10)
The room was fantastic, the location was great. The staff were really informative and friendly. I would book this hotel again in an instant.
I would definitely recommend this facility as a place to stay when in Florence. 5 star treatment – Mark from United States – 2 May 2025 (10/10)
I like the breakfast options, the room, central location and pleasant staff
What could be improved: N/ASuperb – Quentin from France – 23 April 2025 (9/10)
Very convenient location, amazing staff, nice rooms, beautiful ground floor, nothing to complain about really.
SURROUNDINGS
What’s nearby:
- Strozzi Palace: 250 m
- Rucellai Palace: 250 m
- Cappella Rucellai: 150 m
- Piazza Dell Unita: 300 m
- Palazzo Mondragone: 250 m
- Loggia di San Paolo: 50 m
- Oratorio dei Barelloni: 100 m
- Cappellone degli Spagnoli: 150 m
- Tabernacolo di Via Sant’Antonino: 350 m
- Arciconfraternita di S. Francesco: 200 m
Restaurants & cafes:
- Restaurant Fiddler’s Elbow: 5 m
- Cafe/bar Santa Cocktail Club: 100 m
- Restaurant La Feltrinelli Red: 50 m
Top attractions:
- Ognissanti: 500 m
- Pitti Palace: 950 m
- Ponte Vecchio: 700 m
- Uffizi Gallery: 850 m
- Palazzo Vecchio: 650 m
- Accademia Gallery: 1 km
- Piazza della Signoria: 850 m
- Piazzale Michelangelo: 2.3 km
- Salvatore Ferragamo Museum: 400 m
- Piazza del Duomo di Firenze: 600 m
Natural beauty:
- Forest Monte Morello: 14 km
Public transport:
- Train Firenze Porta al Prato: 1.3 km
- Train Santa Maria Novella Train Station: 500 m
Closest airports:
- Florence Airport: 5 km
- Pisa International Airport: 80 km
- Bologna Guglielmo Marconi Airport: 99 km
Facilities
Bedroom:
- Wardrobe or closet
- Alarm clock
Bathroom:
- Toilet paper
- Towels
- Bidet
- Bath or shower
- Private bathroom
- Toilet
- Free toiletries
- Hairdryer
- Shower
Wellness:
- Fitness
- Massage Additional charge
- Fitness centre
Activities:
- Live sport events (broadcast)
- Golf course (within 3 km) Additional charge
Living Area:
- Desk
Food & Drink:
- Coffee house on site
- Fruits
- Wine/champagne Additional charge
- Kid meals
- Special diet menus (on request)
- Snack bar
- Breakfast in the room
- Bar
- Minibar
Room Amenities:
- Socket near the bed
Languages spoken:
- English
- Spanish
- French
- Italian
Cleaning services:
- Daily housekeeping
- Ironing service Additional charge
- Dry cleaning Additional charge
- Laundry Additional charge
Safety & security:
- Fire extinguishers
- CCTV outside property
- CCTV in common areas
- Smoke alarms
- Security alarm
- Key access
- Safety deposit box
Media & Technology:
- Flat-screen TV
- Satellite channels
- Radio
- Telephone
- TV
Reception services:
- Invoice provided
- Private check-in/check-out
- Concierge service
- Luggage storage
- Tour desk
- Currency exchange
- Express check-in/check-out
- 24-hour front desk
Business facilities:
- Fax/photocopying Additional charge
- Meeting/banquet facilities Additional charge
Great for your stay:
- Private bathroom
- Parking
- Free WiFi
- Air conditioning
- Flat-screen TV
- Fitness centre
- Room service
- Pets allowed
- Family rooms
- Non-smoking rooms
Entertainment and family services:
- Baby safety gates
- Babysitting/child services Additional charge
Parking Private parking is possible at a location nearby (reservation is not needed) and costs € 40 per day.:
- Valet parking
- Parking garage
Other for your stay:
- Shared lounge/T V area
- Hypoallergenic
- Air conditioning
- Non-smoking throughout
- Allergy-free room
- Wake-up service
- Heating
- Soundproofing
- Laptop safe
- Packed lunches
- Soundproof rooms
- Lift
- Family rooms
- Non-smoking rooms
- Wake up service/Alarm clock
- Room service


Rules
Pets:
- Free! Pets are allowed on request. No extra charges.
Check-in:
- From 14:00 to 00:00
Check-out:
- From 01:00 to 11:00
Cancellation/prepayment:
- Cancellation and prepayment policies vary according to accommodation type. Please check what conditions may apply to each option when making your selection.
Guest reviews
Staff:
Comfort:
Location:
Free WiFi:
Facilities:
Cleanliness:
Value for money:
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