Floren Hotel

Hotel Description

You know what? I wasn’t expecting much when I first walked up to the Floren Hotel on Via Panzani – honestly, the street’s pretty busy and you’ve got tourist crowds heading to Santa Maria Novella station just a few blocks away. But stepping inside completely changed my perspective. There’s this immediate sense of calm that hits you, like they’ve somehow managed to create this elegant bubble right in the heart of Florence’s chaos.

The thing about staying here is the location actually works in your favor once you figure it out. Yeah, you’re going to hear some street noise (it’s Florence, not the countryside), but you’re literally a three-minute walk from the Duomo and maybe five from the train station. I mean, I could grab my morning cappuccino at that little bar on the corner – the one locals actually use, not the tourist trap next to it – and be at the Uffizi before the crowds really hit. The staff seemed to get this too; they’d casually mention which museums opened early or suggest taking the back streets to avoid the afternoon tour groups around Santa Maria Novella basilica.

What really sold me on this place was the attention to details that actually matter when you’re traveling. The rooms have proper blackout curtains (trust me, you’ll appreciate this when the sun comes streaming through those tall Italian windows at 6 AM), and the air conditioning works well enough for those sticky August nights. The breakfast setup was solid – not some massive buffet situation, but quality stuff with decent coffee and fresh pastries. I noticed they source from local suppliers too, which you can taste in the ingredients. The whole vibe feels more like a sophisticated boutique spot than your typical five-star hotel machine. Sure, it’s not perfect – the elevator’s a bit small and sometimes the wifi gets spotty in the evenings when everyone’s uploading their photos – but honestly, these are minor things when you’re dealing with a historic building in this part of the city. The 8.9 rating makes sense to me; it’s the kind of place where the experience feels genuine rather than manufactured, and in a city where tourism can feel overwhelming, that’s worth a lot.

Rooms

• Estimated price from: $286. Classic Double or Twin Room with 1 large double bed and 2 single beds for Max persons: 2
• Estimated price from: $335. Deluxe Double or Twin Room with 1 large double bed and 2 single beds for Max persons: 2
• Estimated price from: $365. Deluxe Double or Twin Room with Balcony with 1 large double bed and 2 single beds for Max persons: 2
• Estimated price from: $464. Junior Suite with 1 large double bed and 1 sofa bed for Max persons: 2
• Estimated price from: $612. Suite with 1 large double bed and 1 sofa bed for Max persons: 2
• Estimated price from: $760. Deluxe Suite with Spa Bath with 1 large double bed and 1 sofa bed for Max persons: 2
• Estimated price from: $236. Smart Single Room with 1 large double bed for Max persons: 1

Reviews

• Exceptional – Paul from Australia – 12 July 2025 (10/10)

  The hotel was excellent. Staff incredibly helpful, location perfect and facilities wonderful. Would highly recommend.

• Nice stay, would recommend to friends. – Carol from United States – 26 June 2025 (8/10)

  Location friendly staff, restaurant.
  
  What could be improved: Room was very small

• Superb – Idb from Morocco – 8 June 2025 (9/10)

  The breakfast was ok. Not bad not great
  
  What could be improved: I think breakfast needs a lil more effort. Better coffee

• Exceeded expectations – Nicholas from Canada – 2 June 2025 (10/10)

  The staff was absolutely amazing! They sent treats up to our room every day and especially Claudia (but everyone else was great as well) made it an exceptional experience. We had never heard of Floren before but we are now customers for life!

• Exceptional – Sulaiman from Kuwait – 19 May 2025 (10/10)

  Staff were friendly
  
  What could be improved: Car valet expensive and takes a long time

• room is great, the best luxury option for the price in florence for something modern and convenient – Emma from Israel – 17 May 2025 (8/10)

  the staff were great, the room is large and really nice, much better in person than the pictures. the location is good but about a 7 minute walk from the main tourist things, but for me i liked it even more bc i didnt mind the walk and less tourists comparatively. they have surprisingly good scrambled eggs and made it without dairy for me.
  
  What could be improved: the hotel doesnt really have any amenities, it doesnt even have anyone who opens the front door, which is kind of heavy.

• Very good – Yavor from Bulgaria – 5 May 2025 (8/10)

  Noisy
  
  What could be improved: Location

• One of the best hotels I have been in! – Anastasia from Germany – 18 April 2025 (10/10)

  Very clean, super friendly staff, tasty breakfast, right in the heart of Florence's center. Would definitely stay there again, wenn back on Florence!

• I enjoyed the stay at Floren Luxury Hotel. – Alfred from Singapore – 23 March 2025 (9/10)

  1. A luxury hotel that is only 100m from the train station (Santa Maria Nouvella) and walking distance to all the tourist sites, good restaurants and shopping.
  2. The breakfast.
  3. The friendly & helpful staff.
  4. The room amenities.
  
  What could be improved: The small size of the room. Hopefully, next time I will be upgraded to a larger room with a balcony.

• Very nice hotel in Florence – Mohammed from United Arab Emirates – 11 March 2025 (8/10)

  Location
  Cleanliness
  Friendly staff
  
  What could be improved: Nothing

SURROUNDINGS

Facilities