Dimora72

Dimora72 Overview

First Impressions

Walking up to Dimora72 on Via Ghibellina, you’d almost miss it if you weren’t looking — and that’s exactly what makes it special. This four-star boutique property doesn’t scream for attention with flashy signage or doormen in elaborate uniforms. Instead, it sits quietly confident in one of Florence’s most authentic neighborhoods, where locals still outnumber tourists on the morning coffee runs. The entrance feels more like stepping into a sophisticated friend’s home than checking into a hotel, which honestly sets the tone for everything that follows.

Location & Neighborhood

You know what’s brilliant about staying in Santa Croce? You’re actually living like a Florentine for a few days. The Basilica di Santa Croce is literally around the corner — I mean, you can see it from some windows — but you’re also surrounded by genuine neighborhood life. There’s this little alimentari across the street where the owner remembers your face after two visits, and the morning market at Sant’Ambrogio is just a pleasant five-minute stroll. The Duomo feels close enough to pop over whenever you want (about ten minutes on foot), but far enough that you escape the tourist chaos when you come home.

The Room Experience

Each room here feels carefully curated rather than mass-produced. The design strikes this perfect balance between contemporary comfort and Florentine character — think exposed beams paired with modern lighting, or original terracotta floors complemented by sleek furnishings. The bathrooms are particularly well done, with rainfall showers that actually have proper water pressure (you’d be surprised how rare that is in historic buildings). What I really appreciated was the attention to sound insulation; despite being on a city street, nights are genuinely peaceful.

Daily Rhythms

Mornings start with a breakfast spread that focuses on quality over quantity — fresh pastries from a local bakery, proper Italian coffee, and seasonal fruits that actually taste like something. The staff seems to genuinely care about your experience rather than just going through the motions. They’ll suggest that perfect little restaurant tucked away in an alley you’d never find on your own, or mention when the light hits the Arno just right for photos. It’s these small touches that make you feel like you’re getting insider access to the city.

Why Guests Love It

The location score of 9.7 isn’t just a number — it reflects how perfectly positioned this place is for experiencing Florence authentically. Couples especially seem to connect with the intimate atmosphere and the way the neighborhood encourages those spontaneous evening walks through medieval streets. You’re close enough to everything that matters, but tucked away in a corner of the city that still feels like a discovery. After staying here, other hotels in touristy areas just feel a bit hollow by comparison. It’s the kind of place that makes you want to plan your next Florence trip before you’ve even checked out.

To book a hotel in Tuscany during Palio weeks, visitors balance Siena contrada parades with countryside spa retreats.

Dimora72 Accommodations

Reviews of Dimora72

• Milayda from United States (10/10)

  The unit was very clean and the owners are very helpful and in direct communication with us to make our staying stress free. The unit is very well located, close to the main attractions.

• Matthew from Australia (9/10)

  A welcoming room that felt spacious due to high ceiling and thoughtful design.
  Lovely bathroom.
  Clean and tidy – property obviously meticulously maintained. Conveniently located to major and lesser known historic attractions.

• Dennis from United States (10/10)

  Located really close to Santa Croce in a walking distance from nearly all museums and city attractions, yet at the same time very quiet and cozy. Very nice and friendly owners will guide you, should you ask for any additional information. Our stay was perfect. Thank you!

• Nick from United Kingdom (10/10)

  The room was big, extremely clean and perfectly located. Only two minutes from the Piazza di Santa Croce and about ten minutes to the Duomo. We really liked the Santa Croce area as it’s a lot quieter than the centre of the city but still only a short walk. Plenty of restaurants and bars too, but they’re not as expensive. We had coffee and croissant just down the road for €5 for both of us! Leonardo and Francesca were also extremely helpful.

• Robert from United States (10/10)

  This is a 1 bedroom/bath and there is no breakfast offered although there are a number of cafes within minutes of the location offering excellent choices of coffee and pastries.

• Pete from United States (8/10)

  Great location, very accessible to places of interest

• Nina from United States (10/10)

  Great location. The beds were very comfortable. Contemporary in an old city was refreshing.

• Alyssa from United States (10/10)

  We loved our stay! The location is perfect for walking around Florence- close to all the big sites and restaurants. It was also very spacious and had nice modern amenities.

• Emily from United States (10/10)

  The location was great for us because we wanted to be close to Santa Croce. The hosts were very helpful and friendly. I like that it had twin beds

• Melissa from United States (8/10)

  Spacious, very quiet, and good bathroom with hot temperature. Good location. Great service from staff with taxi assistance

Facilities