

Hotel Description
Nestled in the heart of Florence’s historic Santa Maria Novella district, BB Hotels Smarthotel Derose stands as a testament to the perfect fusion of modern comfort and timeless Italian charm. This 4-star hotel, boasting a Scored 8.9 rating, offers an unparalleled experience for discerning travelers seeking the ultimate in both luxury and convenience.
Situated at 5 Via Solferino, the hotel’s prime location places guests mere steps away from some of the city’s most iconic landmarks, including the stunning Basilica di Santa Maria Novella, the iconic Duomo, and the enchanting Piazza della Signoria. With the city’s renowned museums, galleries, and world-class dining options all within easy reach, BB Hotels Smarthotel Derose provides the perfect base for exploring the wonders of Florence.
As you step into the hotel’s impeccably designed lobby, you’ll be greeted by a warm and inviting atmosphere that sets the tone for your stay. The interiors seamlessly blend modern elegance with subtle nods to the city’s rich cultural heritage, creating a harmonious ambiance that immediately puts you at ease.
The hotel’s guest rooms have been meticulously designed to provide the ultimate in comfort and relaxation. Each room features a tasteful blend of contemporary furnishings and classic Italian design elements, ensuring that you can unwind in the perfect blend of style and comfort. Plush bedding, high-quality linens, and state-of-the-art amenities, such as flat-screen TVs, complimentary Wi-Fi, and air conditioning, all contribute to a truly exceptional stay.
One of the standout features of BB Hotels Smarthotel Derose is its commitment to sustainable practices. The hotel has implemented a range of eco-friendly initiatives, from energy-efficient lighting and water-saving measures to the use of locally sourced and organic materials. This dedication to environmental responsibility not only aligns with the hotel’s ethos but also reflects the city of Florence’s ongoing efforts to promote a greener and more sustainable future.
Dining at BB Hotels Smarthotel Derose is an experience in itself, as the hotel’s on-site restaurant and bar offer an authentic taste of Tuscan cuisine. The chefs have meticulously curated a menu that showcases the region’s finest ingredients, prepared with the utmost care and attention to detail. From traditional Florentine dishes to innovative interpretations of classic Italian fare, each meal is a celebration of the country’s rich culinary heritage.
For those seeking to unwind and rejuvenate, the hotel’s wellness facilities provide the perfect respite. The state-of-the-art fitness center, equipped with the latest exercise equipment, allows guests to maintain their fitness routines, while the serene spa offers a range of indulgent treatments, from soothing massages to revitalizing facials.
Beyond the hotel’s walls, BB Hotels Smarthotel Derose provides a wealth of opportunities for guests to immerse themselves in the rich cultural tapestry of Florence. The hotel’s concierge team is on hand to assist with curating bespoke experiences, from guided tours of the city’s iconic landmarks to arranging private art classes and culinary workshops.
Whether you’re visiting Florence for a romantic getaway, a family vacation, or a business trip, BB Hotels Smarthotel Derose offers an unparalleled experience that seamlessly blends modern luxury with the timeless allure of this enchanting Italian city. With its unwavering commitment to exceptional service, sustainable practices, and an unwavering dedication to guest satisfaction, this hotel is the perfect choice for those seeking the ultimate in Florentine hospitality.
Rooms
- Small Double Room with 1 large double bed for 2 adults, 1 child
- Superior Double Room with 1 large double bed for 2 adults, 1 child
- Superior Triple Room with 1 single bed and 1 large double bed for 3 adults, 1 child


Reviews
Al-rousan from United Arab Emirates (9/10)
Perfect location, safety & security, support
Vijay from Canada (9/10)
The receptionist was amazing! Checked us in quickly and provided tons of information on restaurants and attractions!
Yaneska from Dominican Republic (9/10)
Amazinggggggggg place! Definitely would be staying here again ! Quiet and peaceful – just 10 mins walking distance from all may attractions.
Soti from United Kingdom (9/10)
Firstly the reception staff were amazingly helpful, polite, supportive and informative, they recommended good restaurants and locations. The rooms were so clean with quality bathroom toiletries, coffees,tea and very nice glass bottles of water in the fridge. We were supplied with s lovely white bathrobe and slippers to use. I was extremely impressed with the bed linen aesthetically pleasing.
Natalia from Colombia (9/10)
Super clean. Very nice people the help.
Vicki from Australia (9/10)
Lovely quiet area away from the busy crowds but yet a good walk into town.
Very comfortable beds and robes.Gary from Australia (8/10)
Location.
Peter from Australia (9/10)
Great location and very comfortable
John from Canada (9/10)
Quiet street close to city centre and waterfront. Lean with helpful staff.
Daniil from Netherlands (8/10)
Facilities
General:
- Air conditioning
- Non-smoking throughout
- Hardwood or parquet floors
- Heating
- Soundproofing
- Private entrance
- Soundproof rooms
- Lift
- Non-smoking rooms
Kitchen:
- Electric kettle
Bathroom:
- Toilet paper
- Towels
- Bidet
- Slippers
- Private bathroom
- Toilet
- Bathrobe
- Hairdryer
- Shower
Services:
- Daily housekeeping
- Private check-in/check-out
- Luggage storage
- Fax/photocopying
Living Area:
- Desk
Food & Drink:
- Tea/Coffee maker
Accessibility:
- Upper floors accessible by elevator
Room Amenities:
- Socket near the bed
- Clothes rack
Languages spoken:
- English
- Italian
Safety & security:
- Fire extinguishers
- CCTV outside property
- CCTV in common areas
- Smoke alarms
- Security alarm
- Safety deposit box
Media & Technology:
- Flat-screen TV
- TV
Reception services:
- Invoice provided
Great for your stay:
- Private bathroom
- Air conditioning
- Free WiFi
- Flat-screen TV
- Non-smoking rooms
- Shower
- Luggage storage
- Lift


Rules
Pets:
- Pets are not allowed.
Check-in:
- From 14:00 to 23:00
- Guests are required to show a photo identification and credit card upon check-in
Check-out:
- From 07:00 to 11:00
No age restriction:
- There is no age requirement for check-in
Cancellation/prepayment:
- Cancellation and prepayment policies vary according to accommodation type. Please enter the dates of your stay and check the conditions of your required option.
Guest reviews
Staff:
Comfort:
Location:
Free WiFi:
Facilities:
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